Insights
Writing on search and AI problems, by industry.
AI for Business: Before You Build an AI Agent, Ask This One Question
What's the least amount of technology we need to solve this reliably?It's August 2026, and it feels like there's an AI agent for almost everything.Scheduling a…
What Really Goes Into a Website: A Beginner’s Guide
So you've decided to take your business online. Maybe you're launching a shop, a service, or a brand-new idea, and you've realized that a website isn't…
How to Make a SaaS Explainer Video With a Product Demo
A step-by-step guide to making a SaaS explainer video with a real product demo yourself — script, voiceover, scenes, recording, and the step not to automate.
OCR vs Document Intelligence: Why “We Scanned It” Isn’t “We Can Use It”
A plain-language guide to a confusing but costly mix-up: thinking that scanning your documents is the same as making them usable. Imagine you scan an invoice.…
How I Made My Own SaaS Explainer Video as a Developer
A software engineer with no video-editing experience built a polished SaaS explainer video using Remotion. The full process — what worked and what to skip.
What is RAG? How Retrieval-Augmented Generation is Changing the Way Businesses Use AI
There's a quiet frustration building inside most organisations that have tried AI. The demos looked impressive. The technology clearly works. But somewhere between the pilot and…