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Ridhi Dua

RIDHI DUA

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Portrait of Ridhi Dua

Make your information work harder

I'm a search, data and AI consultant. I fix the systems that make your information hard to find and act on.

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E-commerce · Auto parts · Legal · Healthcare · Finance

Previously at

15+ years building search and data systems

Goldman Sachs
Bank of America
Persistent
University of North Carolina Charlotte

I work with you to:

Find the answer. Understand what it means. Act on it.

Step What it does What it works on
Find

Get to the information that matters.

Documents, Data
Understand

Turn information into intelligence.

Knowledge, Customer behaviour
Act

Put intelligence to work.

Business systems

Better decisions. Better outcomes.

15+

Years of enterprise-scale engineering

150TB

Searchable data engineered

20+

Enterprise systems shipped

30+

People coordinated across cross-functional projects

Who I work with

Open kraft cardboard box with its flaps spread on a pale table

E-Commerce & Marketplaces

Explore e-commerce solutions → Tapered roller bearing resting on a white surface against a blue backdrop

Auto Parts & Industrial Supply

Explore industrial solutions → Wooden judge's gavel on pale marble, casting a long shadow

Legal & Compliance

Explore legal & compliance solutions → Black stethoscope with a silver chest piece on a pale blue background

Healthcare & Pharma

Explore healthcare & pharma solutions → Hands stacking gold coins into short piles on a white table

Financial Services

Explore financial services solutions →

Photos: Giorgio Trovato, Farkas Mario, Wesley Tingey, Etactics Inc and Towfiqu barbhuiya on Unsplash.

Solutions

Systems I build

Magnifying glass resting on a grey laptop

Search & Discovery Systems

Making it easy to find the right thing, fast.

Explore Search & Discovery →
 Long-exposure streaks of coloured light in the dark above a keyboard

Data Engineering

Turn fragmented data into dependable infrastructure.

Explore Data Engineering →
 Three-dimensional AI lettering on a dark digital background

Applied AI & Automation

Use AI where it creates measurable value.

Explore Applied AI →
 A hand pointing a pen at colourful bar and line charts on paper

Data Analytics

Good decisions depend on good information. Make your data easier to understand and act on.

Explore Data Analytics →
 Red warning triangle on a pole against a calm pale sea

Monitoring & Risk

Be assured that your AI and tech systems are running smoothly while you focus on your business.

Explore Monitoring & Risk →

Photos: Agence Olloweb, Adrien and Steve A Johnson on Unsplash; Lukas Blazek on Pexels; Alex Varela on Unsplash.

Why work with me

How I work differently

You’ve probably seen how this goes with agencies and consultants. Here’s what’s different.

Others

›
Start with the technology You get a solution looking for a problem.
›
Too many people owning different parts of the problem Account managers, project managers, developers and handoffs.
›
Black-box AI Impressive demos, but difficult to understand, validate or trust in production.
›
“That wasn’t in scope.” Because you sign off everything upfront, minor details can come back and make big impacts on budget and timelines.
›
Technology that creates another dependency Your business becomes dependent on the person or agency that built it.

Why work with me

›
Start with the business problem We define what needs to improve before deciding what to build.
›
One person who understands the whole problem Having worked across strategy, architecture, engineering and UX design, I have a broader view of the problem and desired outcome.
›
AI you can trust Systems designed with explainability, reliable data and sources you can verify.
›
Iterative Approach You do not need to know every detail upfront. We can for each milestone. We can improvise the scope, budget, timelines and make decisions as a team with a common goal.
›
Technology your team can own Practical architecture, documentation and knowledge transfer are part of the job.
Read about me

Case studies & Insights

Problems. Fixes. Learnings.

Case studies

Close-up of a hand signing a paper contract at a desk.

Turning a Contract Audit Into a Search Query

A semantic search layer over 510 commercial contracts finds the clause that matters and cites the exact sentence it came from. Problem An audit request lands…

Legal & Compliance

 A bright, modern office lobby with a potted palm, glass walls, and green accent chairs

Field-Ready Sales Training: An AI Coach Built to Work Through Noise

Field sales reps for pharma and healthcare accounts spend most of a working day between appointments: driving between clinics, walking a hospital corridor, waiting in a…

Healthcare & Pharma

View all case studies

Latest insight

A dirt path in a green forest splitting into two tracks

Hybrid Search vs Keyword vs Vector Search: How to Choose

Keyword search misses meaning and vector search misses exact terms. See where each fails, when hybrid search is worth the complexity, and how to test it.

Search & Discovery

View all insights

Testimonials

What my clients say

“Ridhi has continued to deliver solid, high-quality product and remains extremely professional.”

Philip F.

Business Intelligence Leader, Bank of America

Ridhi built our electronic medical records system around the way my practice actually works, instead of asking us to fit a generic product. Patient histories, visits and follow-ups are now in one place.

Dr. Asavari K.

MD, Obstetrics & Gynaecology, Mumbai

Ridhi helped us build custom sales solutions for our on-the-ground products, including the AI pieces, and shaped them around how our teams sell in the field.

Vishvesh G.

CEO & Founder, Intrix Infotech LLP

I am very happy with the kind of service provided by Ridhi in making the required changes to RDV GUI quickly and efficiently.

Sandy O.

Agilent Technologies

Let’s build something great together.

Ready to transform your vision into reality? Get in touch and discover how I can help your business thrive.

sync: 894f7b3 · elementor: 2026-09-19 17:21:39 · 2026-09-19