Hi, I'm Ridhi Dua.

Building AI and search systems tailored for you.

Projects

A snapshot of my recent work.

Screenshot of a sleek AI-powered dashboard interface with data visualizations.
Screenshot of a sleek AI-powered dashboard interface with data visualizations.
Smart Scheduler

Built a custom AI-driven calendar app that learns your habits and suggests optimal meeting times, helping busy professionals save hours each week.

Image of a mobile phone displaying a colorful, intuitive calendar app with AI suggestions.
Image of a mobile phone displaying a colorful, intuitive calendar app with AI suggestions.
Blog Insights

Developed a personalized blog recommendation engine that analyzes reading patterns to suggest articles tailored to your interests and growth areas.

Experience Matters

With over 14 years immersed in software development and AI projects, I bring practical skills and creative problem-solving to every challenge.

Why

Deep Technical Insight

I understand the nuts and bolts behind AI innovations and software design.

A close-up of hands coding on a laptop with AI algorithms displayed overlayed on the screen.
A close-up of hands coding on a laptop with AI algorithms displayed overlayed on the screen.
Creative Solutions

Experience. With our intuitive design and user-friendly interface, your website will captivate visitors. 2

About me

Over the past 14 years working in large prestigious corporates, I've learned that building impactful technology is about understanding the complete journey—from problem to production to business value.

My career has been a deliberate progression through every layer of this journey. I started by learning to understand the problem space deeply—spending time with compliance officers, legal teams, and business users to truly grasp what they needed, not just what they asked for. This taught me to think like a product owner: defining strategy, prioritizing ruthlessly, and keeping the long-term vision in focus even when building incrementally.

I then dove into data engineering fundamentals, because I learned the hard way that models and AI systems are only as good as the data that feeds them. Small choices in data quality—compound dramatically downstream. A surveillance model trained on poorly described account hierarchies doesn't just perform badly; it creates compliance and legal risk. This insight led me to obsess over data governance and data quality. Garbage in, garbage out isn't just a saying—it's a business liability.

As systems grew from prototypes to platforms processing hundreds of millions of records daily, I learned the art and science of building for scale. Distributed architectures, real-time indexing, batch processing, observability—these weren't just technical exercises. They were about creating reliable infrastructure that teams could build on, that wouldn't crumble under production load, and that could evolve as business needs changed.

But scale means nothing without precision. When launching search products, I worked closely with UX teams and designers to get the experience right—because a search system that returns a million documents is useless. This is where I developed a deep appreciation for metrics that matter: precision and recall to measure relevance, MRR (Mean Reciprocal Rank) to evaluate ranking quality, and NDCG (Normalized Discounted Cumulative Gain) to understand whether the best results truly appear at the top. These metrics became my compass for tuning systems, running A/B tests, and proving business impact.

What drives me is seeing real impact. There's nothing more satisfying than watching a lawyer find a critical case precedent in 10 seconds instead of 2 hours, or hearing an analyst say "this actually makes my job easier." I'm motivated by measurable ROI—not just technical elegance, but systems that demonstrably save time, reduce frustration, and help people do their best work. When someone tells me my product saved their day, that's when I know I've built something that matters.

Today, as I work with RAG architectures and LLM-powered search, I bring this full-stack perspective: product strategy, data quality, scalable engineering, and user-centered design. Because the most sophisticated AI is worthless if it doesn't solve the right problem, can't scale, or frustrates the people trying to use it.

I've built systems that help teams find critical case precedents in seconds, investigtors detect patterns across billions of transactions, and business users discover insights buried in petabytes of data. And I've learned that the real challenge isn't the technology—it's understanding what matters, building it right, and making it work for the people who need it.

Let's work together. I'm currently available for consulting engagements and full-time opportunities where I can help organizations build intelligent search and AI systems that deliver measurable business value. Whether you need to design a RAG architecture, scale an existing search platform, or transform how your teams find and use information—I'd love to explore how we can make an impact together.

📩 Open to consulting projects, advisory roles, and leadership positions in AI/Search engineering.

A warmly lit workspace with a laptop displaying code and AI diagrams, surrounded by notes and coffee.
A warmly lit workspace with a laptop displaying code and AI diagrams, surrounded by notes and coffee.

Services

Crafting software and AI solutions tailored just for you.

E-commerce Search
A developer coding on a laptop with lines of code visible on the screen.
A developer coding on a laptop with lines of code visible on the screen.
AI Assistants

Transform your documents, policies, and data into an always-on AI assistant. We build RAG chat solutions with rigorous accuracy benchmarking and latency optimization—delivering answers your business can trust

Bring together product strategy, data engineering, AI, and search expertise to deliver systems that don't just solve today's problem—they become the platform your business builds on for years. End-to-end ownership, enterprise-grade quality, future-proof design

Full stack AI Transformation
A futuristic interface showing AI data analytics and insights.
A futuristic interface showing AI data analytics and insights.
A friendly professional discussing ideas with a client over coffee.
A friendly professional discussing ideas with a client over coffee.

Better search means better business. We help you measure what's working, fix what isn't, and turn search into a revenue driver.

Get in Touch

Questions or projects? I’m here to help.

A cozy workspace with a laptop, notebook, and a cup of coffee inviting connection.
A cozy workspace with a laptop, notebook, and a cup of coffee inviting connection.